Cheltenham Racecourse will reduce daily Festival capacity from 68,500 to 66,000 and cut draught beer/cider by 30p to £7.50 to address cost and overcrowding amid falling attendances. Other measures: reinstate Ladies’ Day, refurbish bars into Prestbury View, add a covered food court, improve PA/screens, more discounted tickets, expanded affordable accommodation and eased drink‑movement rules; ticket prices and 2025 crowd figures given.